Home Magazine A crash into the latest digital art frontiers In Seoul

Do you ever feel like you are a part of a film set in the future? Being in a place or in front of a work that literally is capable of making you travel through time? Art has always been a means that is capable of anticipating times, restoring visions of the near future, and literally immersing ourselves in other life's dimensions. Experiential art through the latest advances in technology is growing more and more, by strongly imposing itself in the eyes of the general public. 

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Raised by the d'strict’s, Public Media Art # 1_ WAVE is the title of a digitally reconstructed wave projection within a space measuring 80.8 MX 20.1 m. The loop's image oscillates on the screens of the SmTown Coex Artium's facade, a building located in Gangnam, in what is generally called the "Time Square" of Seoul. In fact, WAVE is located in the most exclusive district of the city and is projected on the largest Korean display. "We want to create overwhelming experiences," Jun Lee, business development director at d'strict, told CNN. "Waves are beautiful and dynamic in themselves but we chose them as our subject because they evoke feelings of comfort -- which is much needed now."


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WAWE appears to passersby as a fluid trapped in a glass case that seems to break at any moment due to the visual and sonic power of the water. This flow is in fact rebuilt at full size, complete with noise and undertow effect. The Korean company dictated the project, specializing in the use of technology and digital media to create public art with immersive content. «We want to create an overwhelming experience. The waves are beautiful and dynamic in themselves, but we have chosen them as a subject because they evoke feelings of comfort, which are now very necessary, » says Jun Lee, director of business development.

In short, a new "big wave", no longer on paper or in a two-dimensional format, but in 3D, ready to crash into the public moreover leaving them enchanted. The installation was carried out with the anamorphosis technique. A method already used in the Renaissance that creates an optical illusion by projecting the image in a distorted way, visible from a precise point of view or with the use of deforming tools.

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