Home Shows Kooness x Green Future Project

From the project by Kooness in partnership with Green Future Project, powered by Looking for Art

It is no secret that, throughout the last decade, awareness towards sustainability surged and has been fully underway. As you may well know, since 2015 the UN has promoted an agenda with seventeen goals that projects into a peaceful and prosperous future. The goals are structured to affect social, economic and environmental sustainability so to speak that the development will balance out in all areas by the end of 2030.

Likewise, individuality and uniqueness play a decisive role within today’s society. Everyone who is striving to stand out from the crowd have found that there is no better way to do that than through culture. Culture takes a stance in every individual, group of people or business. It is the means that pinpoint and determine our identity, yet gives you a sense of belonging. While culture and sustainability go hand-in-hand, the art world follows. It is often hard to empathise towards each issue as these concern the populace both directly and indirectly. Nevertheless, art is a strong vehicle, maybe the sole which pairs up with media, that has the power to show and communicate the daily global threats we are facing. Through photographs, portraits, sculptures and abstract art, too, art catalyses social changes, overstepping boundaries and connecting people towards growth and sustainability.

The mind map/chain of thought finally comes full circle. Currently, Kooness and Motel D took the matter at heart and into their own hands, blending the aforementioned high spots - art, culture, and sustainability. At the event on November 30th, Kooness will sell artworks, more specifically, photographs – powered by Looking for Art - that raise awareness towards a number of Sustainable Development Goals and support these climate projects by devolving a percentage of the sales to Green Futuree Project. 

The two parties are collaborating with Green Future Project to support distinct projects: Canandè Reserve in Ecuador and Vilamasta Reforestation Site in Madagascar. The Madagascar project’s agenda is to plant and manage mangrove forests supporting communities and providing long-term employment for locals. Meanwhile, the project destined for the Canandè Reserve in Ecuador plans to expand the reserve and protect the remaining area of Choco, improving citizens' livelihoods, too.

The posters are printed in A2 format (42x59.4 cm), on paper from certified sustainable sources with a weight of 300g and ennobled for refined and quality hand-use. The posters are rolled up and placed in cardboard tubes for transport (50x6 cm). Inside the tubulars we insert a promotional A6 postcard.

Scan the QR code on your flyer and make sure you use the code "GFP-KOONESS" to receive 10 free trees.