JUSTMAD is a project of Too Many Friends & Art Fairs, Spanish companies that promote art fairs and cultural events. They have organised, since 2009, the fairs MADRIDFOTO (International Photography Fair 4 editions in Madrid), JUSTMADMIA (International Emerging Art Fair of Miami 1 edition), SUMMA (International Contemporary Art Fair 3 editions), JUSTMAD (International Contemporary Art Fair 14 editions) and JUSTLX in Lisbon (International Contemporary Art Fair of Lisbon 4 editions).
JUSTMAD is directed by Óscar García García, independent curator, cultural manager, founder of PAC Plataforma de Arte Contemporáneo and author of the book Dios salve el arte contemporáneo for Grupo Planeta.