Pace Gallery has opened a space at 537 West 24th Street, the former home of Hasted Kraeutler. The 24th Street location is Pace Gallery’s third space in Chelsea, and its fourth in New York.
A release explains that the gallery has opened the space ahead of its previously planned multi-story flagship at 540 West 25th Street, which is set to be ready in 2018. Pace will take over the entirety of the new building’s 60,000 square feet. Its exhibition spaces will be spread across eight floors, and Pace will also have an outdoor area for the first time.
The 24th Street gallery has been inaugurated with a survey of Tim Hawkinson’s work, titled “Counterclockwise.” The show, which features two decades of the artist’s multimedia work, has opened on February 26.
Pace, founded in 1960 by Arne Glimcher, has shepherded the careers of dozens of household-name artists and currently represents or shows, at various galleries around the world, David Hockney, Robert Ryman, Kiki Smith, Yoshitomo Nara, Maya Lin, the estates of Donald Judd and Josef Albers and many other artists. Pace’s President, Marc Glimcher, said the new development is long overdue. “The last 10 years have seen incredible changes in the art world as creative communities from different parts of the world have started to connect. Now it’s time for the art galleries to change too,” said Glimcher.
That specific region of Chelsea was hard-hit by Hurricane Sandy four years ago, with most basements flooded. This project indicates an endorsement of the neighborhood by a major art-world player just as other galleries are leaving it.