To Dream, to Collect


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Atla(s)now is a community platform for cross-disciplinary collaboration created by Angelo Bellobono (artist and ski coach) to explore the potential of art and skiing to positively enrich communities on the Higher Morroccan Atlas mountains. The project activities are realized through an artists-in-residence program and mountain professionals training for local ski instructors and mountain guides. As a relational art project, the artists in residence are invited to prepare a site specific work and workshops along with the community, by using local resources and labor to create the first Atlas Spread Out Museum, using art to share ideas and involving the Amazigh people into the social activities. The mountain professionals are invited to organize specific training for local ski instructors and mountain guides, to empower their knowledge and to ensure an high standard level of safety for the mountains activities, proposing to kids and adult a better, respectful and safe opportunity of work on the mountains helpful to reinforce the local microeconomy. The Atla(s)now project is enriched by this cultural exchange, through the opportunity to study and engage the Amazigh values and culture. The area in which the project operates is located in the beautiful scenario of the Toubkal national park. Imlil is a small village in the high Atlas Mountains of Morocco, 1740 metres above sea level. It is the centre of mountain tourism in Morocco due to its unique position. From here 90% of visitors head up to Toubkal, the highest mountain in Morocco. Oukaimeden is a small ski resort located about 80 kilometres from Marrakech. The skiing area is at the altitude between 2600 and 3200 metres and it has a couple of lifts. Asni is a small town in the foothills of the High Atlas mountains near Marrakech.

Address 1


Toubkal National Park
40000 Marrakesh


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